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In 2021, I joined The Grand as the second hire and led all design efforts for four years as the first (and only) designer. Collaborating with the founders, engineer, and head of ops, I helped shape the group coaching experience of The Grand Council—our flagship product that fosters vulnerability and connection.
From the very beginning, I worked closely with the founders and the engineering team to bring this concept to life. My goal was to create a journey that fosters vulnerability, connection, and personal growth for members.
I focused on understanding user needs through research, mapping out intuitive user journeys, and designing an experience that helps leaders feel supported as they learn, reflect, and grow together. Every design decision aimed to make the experience seamless, engaging, and aligned with The Grand’s mission of creating safe spaces for authentic connection.
It all started with user research. To guide our design decisions, I dove deep into understanding the primary personas who used our legacy products. I analyzed user feedback and observed how people were interacting with these tools in real-world settings. Collaborating with the product team, I led the ideation and development of what would become The Grand Council.
We kicked things off with a brainstorming workshop that sparked some great ideas, and I carefully mapped out the user journey to make sure the experience was intuitive and seamless.
I also played a key role in the lead-up to our big product launch. Partnering closely with a marketing team, we rolled out a comprehensive social media campaign designed to drive potential users to our freshly updated website that I had spearheaded.
Our efforts paid off — we converted an impressive 30% of members within the first month of launch. It was a powerful reminder of how effective product design not only enhances usability but can also amplify marketing impact.
To validate our approach, we ran extensive testing with two small user groups, and the feedback was incredibly encouraging. Those insights helped us refine the product and ultimately led to the successful launch of The Grand Council.
I believe in continuous improvement to keep our product aligned with users’ evolving needs. We stay in a constant loop of user interviews, feedback, testing, and iteration.
This process helps us make even small adjustments that optimize usability and keep the product relevant and valuable. It’s this commitment to refinement that drives effective design and long-term success.
"The Grand Council puts me together in a community of like-minded individuals, business leaders, entrepreneurs, and employees of major companies."
"The Grand Council changed that belief. It struck a really unique balance between personal accountability and communal empathy — all of which helped me get out of my own head and sort out some big career questions. I definitely feel more settled personally and professionally now than when I started."
Before we started scoping out the Member Platform and Coach Platform, I strongly advocated for creating a design system. The goal was to standardize components and design patterns to create a cohesive and high-quality user experience. This evolution aimed to make the platform more adaptable, scalable, and user-friendly, ensuring it meets the needs of both current and future product developments.
I led the design of our Member Digital Platform with a focus on connection, growth, and ease of use. The platform supports group coaching by giving members the tools to reflect, track their progress, and engage meaningfully with their cohorts.
Designed to foster vulnerability and community, it ensures the right resources reach the right people at the right time.
I focused on creating experiences that feel smooth and intuitive, making it easy for users to navigate every step of their journey. The user flow, based on our extensive user interviews' insights, shows how I’ve mapped out the signup process and dashboard interactions to keep things clear and straightforward. The wireframes break down each stage — from pre-session prep to in-session interactions and post-session follow-ups — so members and coaches have a consistent, easy-to-use experience.
My goal was to reduce friction, make things feel effortless, and ensure people stay engaged. I think through every detail, making sure the design supports users at every point and aligns with business goals. Ultimately, I want to create products that feel helpful, supportive, and simple to use.
In the high-fidelity design phase, I transformed wireframes and user flows into polished, cohesive experiences. The design system ensured consistency and responsiveness, supporting the product goal of standardizing design elements for both members and coaches.
Insights from user interviews and testing guided refinements, helping the platform stay intuitive and aligned with user needs. This focus on continuous improvement supports goals like driving engagement, reducing barriers to entry, and personalized growth. The result is a seamless platform that fosters connection, reflection, and community — all while delivering on The Grand’s mission.
"Wow. this is beautiful. It impacted me, I feel really hopeful, especially after seeing this."
"Agreed. This makes me feel like there's a new dawn."
The goal of the Coach Platform is to make it easy for coaches to deliver great group sessions and stay organized. It helps them access session content, track member progress, rearrange their session modules, and document 1:1 recap sessions. With streamlined dashboards and navigation, coaches can spend less time on admin tasks and more time fostering connection and growth. This supports key product goals like engagement, continuous improvement, and personalization for both coaches and members.
Similar to how I mapped out the Member Platform where I’ve outlined the coach’s journey with user flows and wireframes. Now, I’m excited to show you the high-fidelity screens, which are set to be built by the end of Q1 2025.
Despite being laid off after 4 years at The Grand — and with these platforms set to launch in Q1 of 2025 — I’ve learned so much about what it takes to lead all things design. From aligning product design with business goals, understanding our users (members, coaches, and sponsors), designing intuitive dashboards, and even creating the brand for marketing and the website. All of it, from scratch.
I couldn’t be more proud and honored to have been the founding product designer there. I genuinely believe everyone should give The Grand sessions a try — they might just help you become a more empathetic leader.
Transparency statement: This portfolio was built using the beautiful Webflow template Clark. All the work showcased in my portfolio pieces is genuine, otherwise.
